Enter the new Chevrolet Equinox is so easy, says GM , users of all ages will not even notice how. The new small Crossover General Motors has been designed with a particular door panels to leave as little gap as possible. This is the latest example of the new criteria the Detroit giant and other brands are taking into account when developing and designing a new model.
The idea, as has happened for example with the Chevy Colorado or Ford Focus recently, creating products that will serve as many people throughout the world. It is that no matter what country you get on a Chevrolet , the user experience is exactly the same. In addition, it also offers benefits to the disabled because they are also considered from the outset.
In fact, ease of use and access is an increasingly important parameter to follow when creating a new product, since according to the U.S. Census Bureau, something like the National Statistics Institute for US-2030 and only in that country’s population over 65 will grow by over 71 million people and then represent about 20% of the total. This means it will be a very important group of consumers as well.
According to a recent study by JD Power , people over 50 are buying more than six in ten new cars in the U.S., when in 2001 they represented only 39% of operations. If we join in the land of burgers, born at the time the Baby Boomers are now reaching retirement age, you may soon start to see new car ads featuring older people .