The Dramatic Announcement of The Chrysler 200
As discussed in an earlier story, one of the most sought after by companies to advertise their products exclusively, including car manufacturers, of course, is the final of the Super Bowl.
Established automotive brands in the United States with high expectations await the sporting event (which decides the champion of football season) to present a case to be referred to by millions of people, their latest products. And of course, to prepare ads to focus attention very showy and well produced.
The announcement of cars that has been unanimously recognized as the best, is called Imported from Detroit, and shows the Chrysler 200. In his more than two minutes, celebrates the way to the ailing city of Detroit, with the collaboration of rapper Eminem. The melancholy yet proud harvest has been key to success, not only in the city but the entire country, taking over 7 million views on Youtube
The furor caused by this announcement has been so great that it was not idle Chrysler has taken the punch by launching T-shirts with the now famous phrase Imported from Detroit. The reception was immediate, because within hours of going on sale the clothes (at a price of $ 29.95) had been completely exhausted. From February 17 no unit is not in stock, but it was confirmed to help bring out new designs to meet the strong demand.
That’s not all, because everything indicates that the phrase will become the official slogan of Chrysler. The brand already has posted on its headquarters a huge sign that says Imported from Detroit. Definitely a spot with plenty of power, which together with an original theme and the figure of Eminem and guaranteed success.
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